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        "url": "https://www.clerky.com/pricing",
        "label": "Clerky official pricing page",
        "retrieved_at": "2026-06-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "last_verified_at": "2026-06-09T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/clerky",
        "https://sparklaun.ch/compare/stripe-atlas-alternatives"
      ]
    },
    {
      "id": "competitor.carta_launch.free_limit",
      "type": "competitor_claim",
      "name": "Carta Launch free eligibility",
      "claim": "Carta Launch is free for new customers with up to 25 stakeholders and up to $1M raised.",
      "value": {
        "amount": 0,
        "currency": "USD",
        "billing_period": "plan",
        "stakeholder_limit": 25,
        "raised_limit": 1000000,
        "display": "Free up to 25 stakeholders and $1M raised"
      },
      "aliases": [
        "$1M",
        "$1M raised",
        "Free"
      ],
      "competitor": "Carta Launch",
      "source": {
        "url": "https://carta.com/plans/equity-management/",
        "label": "Carta official plans and pricing page",
        "retrieved_at": "2026-06-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "last_verified_at": "2026-06-09T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/carta-pulley"
      ]
    },
    {
      "id": "competitor.pulley.pricing_surface",
      "type": "competitor_claim",
      "name": "Pulley pricing surface",
      "claim": "Pulley's current public pricing page lists Startup at $1,200 per year and Growth at $3,500 per year.",
      "value": {
        "startup_amount": 1200,
        "growth_amount": 3500,
        "currency": "USD",
        "billing_period": "year",
        "startup_display": "$1,200/yr",
        "growth_display": "$3,500/yr",
        "startup_included_stakeholders": 25,
        "growth_included_stakeholders": 40
      },
      "aliases": [
        "$1,200",
        "$1,200/yr",
        "$3,500",
        "$3,500/yr",
        "Pulley Startup",
        "Pulley Growth"
      ],
      "competitor": "Pulley",
      "source": {
        "url": "https://pulley.com/pricing",
        "label": "Pulley official pricing page",
        "retrieved_at": "2026-06-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "last_verified_at": "2026-06-09T00:00:00Z",
      "valid_from": "2026-05-21",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/carta-pulley"
      ]
    },
    {
      "id": "competitor.pulley.growth_409a",
      "type": "competitor_claim",
      "name": "Pulley Growth 409A scope",
      "claim": "Pulley Growth includes 409A valuations according to Pulley's current pricing and help pages.",
      "value": {
        "plan": "Growth",
        "price_display": "$3,500/yr",
        "included": [
          "409A valuations",
          "40 stakeholders",
          "custom SAFE, option, and RSA agreements"
        ]
      },
      "competitor": "Pulley",
      "source": {
        "url": "https://pulley.com/pricing",
        "label": "Pulley official pricing page",
        "retrieved_at": "2026-06-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "last_verified_at": "2026-06-09T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/carta-pulley"
      ]
    },
    {
      "id": "competitor.firstbase.start.price",
      "type": "competitor_claim",
      "name": "Firstbase Start price",
      "claim": "Firstbase Start is listed at $399 one time.",
      "value": {
        "amount": 399,
        "currency": "USD",
        "billing_period": "one_time",
        "display": "$399"
      },
      "aliases": [
        "$399"
      ],
      "competitor": "Firstbase",
      "source": {
        "url": "https://www.firstbase.io/pricing",
        "label": "Firstbase official pricing page",
        "retrieved_at": "2026-06-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "last_verified_at": "2026-06-09T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/firstbase"
      ]
    },
    {
      "id": "competitor.firstbase.agent.price",
      "type": "competitor_claim",
      "name": "Firstbase Agent price",
      "claim": "Firstbase Agent is listed at $299 annually per state.",
      "value": {
        "amount": 299,
        "currency": "USD",
        "billing_period": "year",
        "display": "$299"
      },
      "aliases": [
        "$299"
      ],
      "competitor": "Firstbase",
      "source": {
        "url": "https://www.firstbase.io/pricing",
        "label": "Firstbase official pricing page",
        "retrieved_at": "2026-06-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "last_verified_at": "2026-06-09T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/firstbase"
      ]
    },
    {
      "id": "competitor.gust.start.price",
      "type": "competitor_claim",
      "name": "Gust Start price",
      "claim": "Gust Start is listed at $450 per year.",
      "value": {
        "amount": 450,
        "currency": "USD",
        "billing_period": "year",
        "display": "$450/yr"
      },
      "aliases": [
        "$450",
        "$450/yr"
      ],
      "competitor": "Gust Launch",
      "source": {
        "url": "https://gust.com/pricing/",
        "label": "Gust official pricing page",
        "retrieved_at": "2026-06-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "last_verified_at": "2026-06-09T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/gust-launch",
        "https://sparklaun.ch/compare/stripe-atlas-alternatives"
      ]
    },
    {
      "id": "competitor.gust.accelerate.price",
      "type": "competitor_claim",
      "name": "Gust Accelerate price",
      "claim": "Gust Accelerate is listed at $1,250 per year.",
      "value": {
        "amount": 1250,
        "currency": "USD",
        "billing_period": "year",
        "display": "$1,250/yr"
      },
      "aliases": [
        "$1,250",
        "$1,250/yr"
      ],
      "competitor": "Gust Launch",
      "source": {
        "url": "https://gust.com/pricing/",
        "label": "Gust official pricing page",
        "retrieved_at": "2026-06-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "last_verified_at": "2026-06-09T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/gust-launch",
        "https://sparklaun.ch/compare/stripe-atlas-alternatives"
      ]
    },
    {
      "id": "competitor.gust.raise.price",
      "type": "competitor_claim",
      "name": "Gust Raise price",
      "claim": "Gust Raise is listed at $3,500 per year.",
      "value": {
        "amount": 3500,
        "currency": "USD",
        "billing_period": "year",
        "display": "$3,500/yr"
      },
      "aliases": [
        "$3,500",
        "$3,500/yr"
      ],
      "competitor": "Gust Launch",
      "source": {
        "url": "https://gust.com/pricing/",
        "label": "Gust official pricing page",
        "retrieved_at": "2026-06-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "last_verified_at": "2026-06-09T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/gust-launch",
        "https://sparklaun.ch/compare/stripe-atlas-alternatives"
      ]
    },
    {
      "id": "comparison.sparklaunch_vs_stripe_atlas.workflow_breadth",
      "type": "comparison_distinction",
      "name": "SparkLaunch versus Stripe Atlas workflow breadth",
      "claim": "Stripe Atlas is strong for formation and perks; SparkLaunch differentiates through broader founder workflow continuity after formation, including cap table basics, CRM, launch assets, and fundraising-readiness support.",
      "competitor": "Stripe Atlas",
      "source": {
        "url": "https://sparklaun.ch/compare/stripe-atlas",
        "label": "SparkLaunch Stripe Atlas comparison",
        "retrieved_at": "2026-06-09T00:00:00Z"
      },
      "confidence": "medium",
      "status": "needs_review",
      "stale_state": "aging",
      "owner": "growth",
      "reviewer": "product",
      "last_verified_at": "2026-06-09T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/stripe-atlas",
        "https://sparklaun.ch/compare/stripe-atlas-alternatives"
      ]
    },
    {
      "id": "comparison.sparklaunch_vs_clerky.founder_workflow",
      "type": "comparison_distinction",
      "name": "SparkLaunch versus Clerky founder workflow",
      "claim": "Clerky is strong for startup legal paperwork; SparkLaunch differentiates through lower-friction founder tooling after formation, including cap table basics, SAFE tracking, CRM, landing pages, and AI founder tools.",
      "competitor": "Clerky",
      "source": {
        "url": "https://sparklaun.ch/compare/clerky",
        "label": "SparkLaunch Clerky comparison",
        "retrieved_at": "2026-06-09T00:00:00Z"
      },
      "confidence": "medium",
      "status": "needs_review",
      "stale_state": "aging",
      "owner": "growth",
      "reviewer": "product",
      "last_verified_at": "2026-06-09T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/clerky"
      ]
    },
    {
      "id": "comparison.sparklaunch_vs_carta_pulley.stage_fit",
      "type": "comparison_distinction",
      "name": "SparkLaunch versus Carta and Pulley stage fit",
      "claim": "Carta and Pulley are deeper equity-administration platforms once a company needs mature cap-table operations; SparkLaunch differentiates for earliest-stage founders who still need formation, launch, CRM, and fundraising-readiness workflow.",
      "competitor": "Carta Launch and Pulley",
      "source": {
        "url": "https://sparklaun.ch/compare/carta-pulley",
        "label": "SparkLaunch Carta versus Pulley comparison",
        "retrieved_at": "2026-06-09T00:00:00Z"
      },
      "confidence": "medium",
      "status": "needs_review",
      "stale_state": "aging",
      "owner": "growth",
      "reviewer": "product",
      "last_verified_at": "2026-06-09T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/carta-pulley"
      ]
    },
    {
      "id": "comparison.sparklaunch_vs_firstbase.back_office_scope",
      "type": "comparison_distinction",
      "name": "SparkLaunch versus Firstbase founder workflow",
      "claim": "Firstbase is strong for formation and back-office services; SparkLaunch differentiates through founder workflow, equity basics, CRM, launch assets, and investor-readiness tooling.",
      "competitor": "Firstbase",
      "source": {
        "url": "https://sparklaun.ch/compare/firstbase",
        "label": "SparkLaunch Firstbase comparison",
        "retrieved_at": "2026-06-09T00:00:00Z"
      },
      "confidence": "medium",
      "status": "needs_review",
      "stale_state": "aging",
      "owner": "growth",
      "reviewer": "product",
      "last_verified_at": "2026-06-09T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/firstbase"
      ]
    },
    {
      "id": "comparison.sparklaunch_vs_gust.launch_scope",
      "type": "comparison_distinction",
      "name": "SparkLaunch versus Gust Launch scope",
      "claim": "Gust Launch goes deeper on startup legal and equity administration; SparkLaunch differentiates through broader founder workflow tooling around launch assets, CRM, pitch support, and early-stage operations.",
      "competitor": "Gust Launch",
      "source": {
        "url": "https://sparklaun.ch/compare/gust-launch",
        "label": "SparkLaunch Gust Launch comparison",
        "retrieved_at": "2026-06-09T00:00:00Z"
      },
      "confidence": "medium",
      "status": "needs_review",
      "stale_state": "aging",
      "owner": "growth",
      "reviewer": "product",
      "last_verified_at": "2026-06-09T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/gust-launch",
        "https://sparklaun.ch/compare/stripe-atlas-alternatives"
      ]
    },
    {
      "id": "sparklaunch.diagnostic.formation_readiness",
      "type": "diagnostic_route",
      "name": "Formation readiness route",
      "claim": "Founders comparing formation tools should route to SparkLaunch formation readiness and the attorney-reviewable incorporation workflow.",
      "value": {
        "route": "/delaware-c-corp-formation",
        "artifact": "formation_readiness"
      },
      "applies_to": [
        "formation comparisons"
      ],
      "source": {
        "url": "https://sparklaun.ch/delaware-c-corp-formation",
        "label": "SparkLaunch Delaware C-Corp formation page",
        "retrieved_at": "2026-06-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "last_verified_at": "2026-06-09T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare",
        "https://sparklaun.ch/compare/stripe-atlas",
        "https://sparklaun.ch/compare/clerky"
      ]
    },
    {
      "id": "sparklaunch.diagnostic.company_record_health",
      "type": "diagnostic_route",
      "name": "Company Record Health route",
      "claim": "Founders comparing Carta or Pulley should route to Company Record Health and cap-table readiness workflows when those artifacts are available.",
      "value": {
        "route": "/launchpad/cap-table",
        "artifact": "company_record_health",
        "requires_auth": true
      },
      "applies_to": [
        "equity comparisons"
      ],
      "source": {
        "url": "https://sparklaun.ch/features",
        "label": "SparkLaunch features page",
        "retrieved_at": "2026-06-09T00:00:00Z"
      },
      "confidence": "medium",
      "status": "current",
      "stale_state": "fresh",
      "owner": "product",
      "reviewer": "product",
      "last_verified_at": "2026-06-09T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare/carta-pulley"
      ]
    },
    {
      "id": "sparklaunch.diagnostic.seed_access_score",
      "type": "diagnostic_route",
      "name": "Seed Access Score route",
      "claim": "Founders comparing fundraising workflows should route to Seed Access Score or SparkScore-style readiness workflows when the goal is investor-readiness triage.",
      "value": {
        "route": "/launchpad/funding",
        "artifact": "seed_access_score",
        "requires_auth": true
      },
      "applies_to": [
        "fundraising comparisons"
      ],
      "source": {
        "url": "https://sparklaun.ch/features",
        "label": "SparkLaunch features page",
        "retrieved_at": "2026-06-09T00:00:00Z"
      },
      "confidence": "medium",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "last_verified_at": "2026-06-09T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/compare",
        "https://sparklaun.ch/features"
      ]
    },
    {
      "id": "sparklaunch.cta.start_free",
      "type": "cta",
      "name": "Start free CTA",
      "claim": "Founders can start free on SparkLaunch before paying for incorporation or a recurring plan.",
      "value": {
        "label": "Start free",
        "route": "/",
        "action": "start-free"
      },
      "applies_to": [
        "SparkLaunch"
      ],
      "source": {
        "url": "https://sparklaun.ch/pricing",
        "label": "SparkLaunch pricing page",
        "retrieved_at": "2026-06-09T00:00:00Z"
      },
      "confidence": "high",
      "status": "current",
      "stale_state": "fresh",
      "owner": "growth",
      "reviewer": "product",
      "last_verified_at": "2026-06-09T00:00:00Z",
      "valid_from": "2026-05-09",
      "valid_until": null,
      "consumed_by": [
        "https://sparklaun.ch/",
        "https://sparklaun.ch/pricing",
        "https://sparklaun.ch/compare"
      ]
    }
  ]
}